Idealistic

You can’t be idealistic when it comes to business. You have to pay attention to the product-market fit, pay attention to what the customers want. Not judge things by your own opinions and not judge the taste of the consumers, but rather tailor your product to their wants and needs. 

But on the other hand what about the sentiment that the customer doesn’t really know what they want? What about the entrepreneur that has an idealistic vision and carries it out, despite the prevailing norms? Is that a harder business to pull off?